A minicar named Hustler? Japan's brand names raise eyebrows

Newswire

By Sophie Knight TOKYO, Dec 25 (Reuters) - Suzuki Motor Corp had little idea that the name "Hustler" for its new, boxy minicar aimed at outdoorsy Japanese customers might cause mirth among English speakers for its association with an adult magazine - but it's not alone. Plucking words from foreign dictionaries without checking how they might be received by native speakers appears to be a habit at Japanese companies, which have produced countless products with ...

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