NEW YORK – Ford sets a new paradigm in engine downsizing in the U.S. market, offering the 1.0L 3-cyl. EcoBoost engine as an option in the ’15 Fiesta. It's the smallest powerplant available in the U.S. from any vehicle manufacturer. Despite its high fuel efficiency rating, only 4% to 8% of Fiesta customers in the U.S. select the model with the 1.0L mill. However, that’s in line with Ford's modest sales targets, says Wade Jackson, Fiesta marketing manager. The take ...

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