Mitsubishi changes ad strategy with U.S. Eclipse launch


By Michele Gershberg NEW YORK, May 23 (Reuters) - Mitsubishi Motors North America hopes to jump-start U.S. sales with a flashy, early advertising launch for its Eclipse sports car. Hailing to the company's Japanese identity as part of Mitsubishi Motors Corp. , the campaign is the product of new management at the embattled automaker and a fresh advertising partnership with Omnicom's BBDO agency. "The consumer demand and the dealer demand for this product is tremendous," said Dave ...

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