More Chinese firms embracing slick Western ads

Newswire

By Doug Young HONG KONG, Jan 26 (Reuters) - Haier who? The name may not be a household word in the West, but Haier Group, one of China's top home appliance makers, was the talk of the advertising world last month when it chose a high-powered international ad agency to handle its national needs. The firm, Grey Global Group, is now setting up an office in Haier's hometown of Qingdao, reflecting an increasing coziness between international agencies and Chinese firms discovering the ...

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