Motor racing-Ferrari buck trend with Tata sponsorship

Newswire

ROME, Dec 17 (Reuters) - Ferrari have bucked the global economic crisis squeezing Formula One by agreeing a sponsorship deal with Indian carmaker Tata.

"For the first time an Indian brand will appear on the Ferrari," president Luca di Montezemolo told Italian media. "It's historic."

A Ferrari spokesman confirmed a deal had been reached and said the details and duration would be announced ...

Sign in to access
this Article

"Motor racing-Ferrari buck trend with Tata sponsorship" is part of the paid WardsAuto Premium content.  You must log in with Premium credentials in order to access this article.  To obtain Premium status, please contact us.

Why Become a Premium Subscriber?

WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format.  Learn more about the benefits of Premium access here.

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

Data Center

There are a number of ways to find data on WardsAuto:

BROWSE : Explore the breadth of WardsAuto data by geography and data type.
SEARCH: Use keywords and filters to search all data.
Reference: View reference and non-time-series data.
Public Data: A collection of data tables available to non-subscribers.

A subscription is required to see locked content.
We also welcome requests for customized data.

Go to Data Center