Motor racing-HSBC says Jaguar F1 sponsorship has served purpose

Newswire

LONDON, May 28 (Reuters) - Jaguar sponsor HSBC said on Friday it was unhappy with the Formula One team's performance and the deal had probably served its purpose in building the global bank's brand. "I share your disappointment with the performance of the team, as I relay regularly to Ford and Jaguar," HSBC Chairman Sir John Bond told a shareholder at the bank's annual meeting. "We did it to raise our profile (globally)... I think it has probably served its purpose," Bond said. "We are ...

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