NASCAR rolling out new game to attract young fans

By Nicole Maestri

NEW YORK, Nov 9 (Reuters) - NASCAR, whose fan base represents one-third of the U.S. adult population, is hoping a new game called Race Day, which is rolling on to store shelves this week, will boost its popularity among young children.

Race Day's foil packaging makes it look like a pack of trading cards, but when opened it includes a fold-out game-board track and plastic cards with punch-out pieces used to construct two cars modeled after those used by ...