Navigation devices set to take mass market route

Newswire

By John Tilak

BANGALORE, Sept 14 (Reuters) - Portable navigation devices are poised to take off this holiday shopping season as market leaders Garmin and TomTom race each other to make deeper inroads into the mass market by pushing out cheaper models.

The trend for entry-level gadgets will mean lower profit margins for Garmin Ltd and TomTom , but the companies are willing to make that sacrifice to lure consumers and go one up in their intense battle for market share, ...

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Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

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