New brand logos reflect shift at GM - NYT

Newswire

July 29 (Reuters) - General Motors's biggest-selling division in continental Europe, Opel, and its equivalent in Britain, Vauxhall, are getting new logos, The New York Times reported. The company aims to send a message that something is happening with these brands, the paper said, quoting chief marketing officer Alain Visser from GM Europe. The new Vauxhall badge shows the brand's longtime mascot, a griffin, in a bigger, bolder way, zooming in on its upper body. The mythical beast, which ...

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