New GM print ads target GM avoiders

Newswire

By Justin Hyde DETROIT, May 28 (Reuters) - General Motors Corp. is driving "The Road to Redemption" in a new ad campaign urging car and truck buyers who don't care for GM to put its vehicles on their shopping list. The world's largest automaker will launch the print campaign next week to convince the 40 percent of U.S. vehicle buyers who shun its models that GM vehicles now have world-class quality. And it will follow with other ads aimed at improving GM's overall image beyond the throng ...

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