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New INRIX Insights™ Platform Transforms Smart Cities Planning, Retail Analytics And Advertising Measurement

INRIX Insights Trips is a data-as-a-service (DaaS) application for understanding population movement across a metropolitan area, between two locations and at various points along the way. Used in urban planning and retail analytics, this image illustrates how users of the tool can identify and select areas for analysis of the origin and destination of trips during a specific timeframe between selected zones as well as to and from those same zones from other areas of the city, county/province or country.KIRKLAND, Wash., May 5, 2015 /PRNewswire/ -- INRIX®, Inc., the leading global provider of transportation intelligence and connected car services worldwide, is introducing the first analytics platform to tap big data from the connected car for urban planning, retail site selection and...