PHILADELPHIA – Chevrolet won't be putting on a media blitz when the ’05 Corvette debuts in August. Transaction prices should average about $50,000 for new Corvette, Chevy says. Instead, Corvette Marketing Director Rick Baldick plans to focus on Internet marketing and performance driving schools to draw buyers to showrooms. Chevrolet sponsors driving schools that feature Corvettes, such as the Bob Bondurant program in Arizona. "We get quite a few sales out of that," Baldick ...

Premium Content (PAID Subscription Required)

"’05 Corvette to Get Low-Key Launch" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.