Acura Rethinks Flagship Moniker With ZDX; RL Still Has Place

ROCHESTER, MI – American Honda Motor Co. Inc.’s premium Acura brand says the RL sedan still has a place in its lineup, though monthly sales have fallen to a mere 100 units or so.

However, executives now view the upcoming ZDX cross/utility vehicle as Acura’s ultimate luxury model, a top official tells Ward’s.

“Having a vehicle above (the) TL is a good position for us,” Gary Robinson, assistant manager-Acura product planning, says on the sidelines of a recent media event ...