CHICAGO – Shell Oil Co. is gearing up to launch a new promotional campaign that will explain the superior deposit-control properties of all its grades of gasoline, not just its premium-octane fuel. The company's fuels reportedly will be treated with a very high grade and dosage of additive. Meanwhile, BP/Amoco kicked off new radio ads here on Aug. 12, specifically promoting the deposit-control (clean-engine) quality of its Amoco Ultimate (premium octane) gasoline. But that ...
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