Media reports say that GM is setting up a team to aggressively promote its products to women, black, Hispanic and Asian vehicle buyers in the U.S., noting that these are the markets where GM products are most “underrepresented.” The automaker, whose U.S. market share has slid to about 30%, has set up the Center of Expertise on Diversity to increase GM’s understanding of multicultural consumers. It appears that GM finally is recognizing a vast buyer potential long overlooked. So ...
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