FRANKFURT â€“ For an extra â‚¬600 ($830) on the price of a â‚¬150,000 ($208,000) 8C Competizione, Alfa Romeo SpA customers can get a shamrock logo painted on the front fenders, just behind the wheels.
That the symbol of Irish luck seems strange on the 8Câ€™s quintessential Italian design does not occur to brand officials.
A spokesman explains the green shamrock logo, framed by a white triangle, is the mark of Alfaâ€™s racing team, circa 1938.
Inspired by customer interest in personalizing the sold-out 2-seater, which will see the first of its 500-unit production run delivered this month to a customer in Europe, the auto maker is launching the â€śUnique Alfaâ€ť program, says Alfa executive vice-president Antonio Baravalle at the international auto show here.
The program will enable Alfa buyers to personalize their cars with options such as vintage paint colors; premium interior materials, including perfumed leather; and TI (Turismo Internazionale) performance enhancements that include beefed-up brakes and high-performance tires.