Alfa Romeo Returns to U.S. in '07

TURIN Alfa Romeo SpA again has postponed its long-awaited return to the U.S. market, this time from 2005 to 2007, due to dramatic changes in Alfa's future model program. Our idea now is to have a full range of cars, including a crossover model, when we return to America, says new Alfa boss Daniele Ban-diera. Looking at our business case, when we will have a full product range and distribution network,

TURIN — Alfa Romeo SpA again has postponed its long-awaited return to the U.S. market, this time from 2005 to 2007, due to dramatic changes in Alfa's future model program.

“Our idea now is to have a full range of cars, including a crossover model, when we return to America,” says new Alfa boss Daniele Ban-diera. “Looking at our business case, when we will have a full product range and distribution network, the most favorable time for Alfa is 2007.”

Under Bandiera, Alfa has thrown out the original proposal for a 156 replacement and is completely restyling Pininfarina SpA's Spider/GTV, the folding steel hardtop sports car once expected to take Alfa back to America.

Fiat Auto SpA's previous management gave the green light to a new, if evolutionary, replacement for the 156.

When he arrived in February, Bandiera quickly asked new Alfa design boss Wolfgang Egger to come up with a more radical proposal for the 156. He also insisted the Spider/GTV be restyled.

Bandiera says the so-called Premium platform, jointly developed with General Motors Corp., is completed, despite rumors that Saab Automobile AB is abandoning the platform.

“Alfa will use the platform for our D- and E-class cars (156 and 166 replacements),” says Bandiera.

Please login or register to post comments

Related Resources

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

Data Center

There are a number of ways to find data on WardsAuto:

BROWSE : Explore the breadth of WardsAuto data by geography and data type.
SEARCH: Use keywords and filters to search all data.
Reference: View reference and non-time-series data.
Public Data: A collection of data tables available to non-subscribers.

A subscription is required to see locked content.
We also welcome requests for customized data.

Go to Data Center