NEW YORK – Fast-growing sales have created a dilemma for Mercedes-AMG GmbH, which counts on the exclusive nature of its products for its brand cachet. “We don’t want to grow too fast,” says Volker Mornhinweg, president of the wholly owned DaimlerChrysler AG subsidiary. “Exclusivity is important for our brand, so we don’t push growth.” However, expanding sales in China and Russia and possible entry into high-performance diesel segments could supercharge demand during the remainder of the ...
Premium Content (PAID Subscription Required)
"AMG Tries to Maintain Balance" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.