Analyst Wary, Hopeful of Fuji Makeover Plan

The new 4-year game plan of Fuji Heavy Industries Ltd., maker of Subaru vehicles, is arousing doubts as well as hopes in Tokyo.

Company strategists are counting on three main improvements – a shift in focus from Japan to overseas markets, the introduction of new models that address real market needs rather than simply incorporating advanced technology customers might like and a product lineup and sales network fine-tuned for each main global market.

If all goes according ...