As if launching a new automotive brand isn’t risky enough, try doing it in wartime. That’s what Toyota Motor Corp. officials are facing as they roll out Scion in an already shaky U.S. market that is just beginning to feel the effects of the war in Iraq. The industry, which has been on a wild ride since the Sept. 11, terrorist attacks, now is coming up against the prospects of a protracted conflict in the Middle East and a prolonged economic crisis, plus potentially wild fluctuations in ...
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