In 1955, Chrysler Corp. tried to sell to "the women’s market" by painting one of its tired products pink, adding floral print upholstery and changing the name from Royal Lancer to "La Femme." It La Flopped. That strategy may be laughable now, but two generations later, efforts targeting "the youth market" look just as clumsy and clueless. Auto makers still are making dumb assumptions about who their customers are and what they want – and they’re still getting punished for it in the ...

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