Special Coverage 2011 Wards Interior Conference DEARBORN, MI – Auto makers say they are putting a greater emphasis on eco-friendly materials for the interiors of their cars and trucks and call on suppliers to put their best pitch forward. “Keep consensus-building with the OEMs and bridge that gap between the OEM and the Tier 1,” says Mark Bacchus, group manager-Organic Materials at Toyota’s technical center in Ann Arbor, MI. “We only have so many eyes and ears to see new technology. ...

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