Optimism abounds regarding the opportunities associated with business-to-business (B2B) Internet links now being implemented for the auto industry. But some of the grandiose projections about huge cost savings need to be seasoned with a dash of reality, a new study finds. Consulting firm Roland Berger & Partner LLC and Deutsche Bank say the impact of B2B has been overblown, with estimated per vehicle savings as high as $3,700. “It's not as dramatic as everyone thinks, and the savings ...

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