Native Detroiter David Schembri is back in Motown heralding plans to revive battered Mitsubishi Motors North America. His goal as its executive vice president-sales and marketing is to “rebuild the brand one product at a time,” starting with the redesigned '06 Eclipse sport coupe. He has work to do. On May 23, the day of Schembri's comeback proclamation during a dinner with auto journalists, news was characteristically bad for Mitsubishi. It posted a net loss of $4.39 billion for the ...
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