Better leads or better lead management? It depends on whom you ask. Dealership Internet managers say they want better leads. According to 62% of Internet managers surveyed in a recent study commissioned by Veretech Inc., an online trade appraisal service for dealer websites, better lead quality will strongly enhance their dealership's Internet initiatives. In the same survey, 69% of the Internet managers want their OEMs to provide more support for the dealer in the areas of ...
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