Big Three Improving But Not Catching Up

Although the customer satisfaction scores of U.S. auto makers largely are improving, they are not gaining at the rate of the Japanese and South Korean brands, according to one study.

“The (Big Three) are improving, but they’re not catching up because the gap (with foreign competitors) is getting bigger,” says University of Michigan Professor Claes Fornell, who oversees the university’s American Customer Satisfaction Index survey.