Although the customer satisfaction scores of U.S. auto makers largely are improving, they are not gaining at the rate of the Japanese and South Korean brands, according to one study. “The (Big Three) are improving, but they’re not catching up because the gap (with foreign competitors) is getting bigger,” says University of Michigan Professor Claes Fornell, who oversees the university’s American Customer Satisfaction Index survey. Toyota Motor Corp. led all auto makers and car brands ...
Premium Content (PAID Subscription Required)
"Big Three Improving But Not Catching Up" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.