TRAVERSE CITY, MI – “Geez, this sounds as screwed up as a Big Three program,” exclaims a supplier executive, with a smirk. He’s commenting on the litany of “challenges” Honda Motor Co. Ltd. engineers faced while developing the Honda Element, especially a late change in tire size that forced most of the vehicle’s original body design to be scrapped. Bill Easdale, associate chief engineer, Honda of America Mfg. Attendees of the World Class Manufacturing session of the ...

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