NEWBURY PARK, CA – Despite the luxury segment suffering consumer flights from extravagance, BMW AG remains optimistic it can retain its luxury leadership and remain dedicated to new technology as a strategy to reinforce the German brand.
But first, BMW must concentrate on the bottom line, and nowhere is that focus more intense than in the struggling but still critical U.S. market, which makes up 20% of the auto maker’s global volume.
“Considering the state of the ...
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