BMW AG hires Tony Gott, former head of Rolls-Royce/Bentley Motor Cars Ltd., owned by Volkswagen AG, to head the new Rolls-Royce unit when it falls under BMW’s control in 2003. BMW and VW fought vigorously for the rights to the Bentley and Rolls-Royce brands when they became available in 1998. VW acquired the rights to the Rolls-Royce factory in Crewe, England, as well as rights to the Bentley name. In a strange twist, BMW reached an agreement with Rolls Plc to acquire the rights to use ...
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