BMW North America Inc. will limit its lineup of Rover-built Minis in the U.S. to performance versions of the car — the Cooper and Cooper S — when it begins importing the small hatchback in 2001, BMW U.S. Holding Corp. Chairman and CEO Tom Purves tells the Automotive Press Assn. in Detroit. Both Land Rover and BMW dealers will be eligible to obtain the Mini franchise. “We will market the Mini through the most appropriate dealership per location,” Mr. Purves says. “We'll use the dealers who ...
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