NEW YORK – Tom Purves, chairman and CEO of BMW of North America LLC, says he has no objective other than to be as successful as possible in the premium-car business. "We don't make any secret of wanting to sell 300,000 vehicles in the U.S.," he says. But there is no chance BMW will overtake Volkswagen AG, for instance, to become the best-selling German car here. "I don't see that happening," he says. Purves also sees no danger in BMW going down market with products less ...

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