More niches equal more volume, which in turn equals bigger profits. In the simplest terms, this is what defines BMW AGâ€™s growth philosophy. The concept shows no signs of abating, and with two new niche models in the pipeline, BMW now is predicting production will climb to 1.6 million vehicles annually â€“ including Mini and Rolls-Royce â€“ by 2010. If the forecast is met, BMW will have doubled its volume since 2000. There is nothing especially novel about the approach. Mercedes-Benz ...
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