DETROIT – Reviews have been mixed at best. And tales of BMW 7-Series drivers frustrated with I-Drive are approaching urban-legend status. BMW's 7-Series features I-Drive But BMW AG defends the controversial accessory control system at Convergence 2002. “It’s new and you have to get used to it,” says BMW engineer Manfred Spreng during a panel session entitled Functional & Fun to Drive. “But once our customers learn how to use it, they are telling us they find it easy to ...

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