Ford Motor Co.’s 2-month-old “Bold Moves” marketing campaign is resonating well with dealers and customers of all ages, says Ford Brand Marketing Manager John Felice. The multimedia campaign includes elements that are edgier than those utilized by Ford in the past, such as a mailer featuring a 1970s-era picture of two high school prom-goers that gives no hint of being an advertisement until it’s opened to reveal a Ford Escape promotion. Some elements of Bold Moves also feature an ...

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