Residents of National City, CA are seeing an unusual VW Beetle roaming around town.

It's the “Book Bug,” a colorfully decorated vehicle that's part of a partnership between South Bay Volkswagen and the Chula Vista Public Library to promote reading.

The vehicle will appear at community events, concerts and parades. It's also used for the delivery of library materials to adults and children in need.

“Never before have we been approached by a corporate citizen to create such a one-of-a-kind program, Nora McMartin of the library says of the dealership.