Buick Execs Optimistic About Brand's Future; Marketing Budget ‘Dramatic’

NEW YORK – With production of the redesigned ’10 LaCrosse sports sedan ramping up at General Motors Co.’s Fairfax, KS, assembly plant, Buick is planning a bigger launch budget than the original model received in 2005, says Cheryl Catton, GM general director-advertising and promotion for Buick and GMC.

“Yes, we have the resources to launch our coming products,” she insists, despite the fact GM has cut her division's advertising budget in half. The launch of the GMC Terrain ...