WARREN, MI – General Motors Co. executives say Buick will drop its trim-level designations with the ’12 model year, and that the oldest vehicle in the brand’s showroom in 2013 will be the Regal sports sedan, which has yet to hit the market. Craig Bierley, who is transitioning from product-marketing director at Buick to director-advertising and sales promotion at Buick-GMC, says the trim-levels imply a hierarchy and are too confusing to consumers. Buick offers CX, CXL and ...
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