Following news that Ford Motor Co.’s redesigned ’04 F-150 will cost between $245 and $635 more than the outgoing truck, the eyes of Ford dealers are on the production launch. Ford’s redesigned F-150 stickers from $21,215 to $35,570. “As long as everything works, pricing is secondary,” says Chris Fox, new car sales manager at Larry H. Miller Super Ford in Salt Lake City. “No launch is more important than this one,” adds Jerry Reynolds, owner of Prestige Ford in Garland, TX. ...
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