AUBURN HILLS -- The Chrysler Crossfire is an icon with a difference, says Chrysler Group President Dieter Zetsche. Comparing it to the Dodge Viper or the Prowler, “it’s similar in the sense that it will be great for the brand. It’s totally different as far as the business case is concerned.” “This is a very, very nice business case where we will be able, in a very short period of time, with very low investment, with very decent cost position, offer a product which is very competitively ...
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