NEW YORK – "There's a big difference between engineering and marketing," says Jim Taylor, still a relative newcomer to his new post as marketing general manager-Cadillac Div., which he assumed in a management shuffle last September. "There are so many market actions that are out of your control," Taylor notes at the New York International Auto Show here where he unveiled the production version of the Cadillac XLR-V sports car. "But there's a lot of data in marketing that's similar to ...
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