NEW YORK – A new comprehensive Cadillac advertising campaign launches at month’s end with the goal of restoring the brand’s iconic standing. Dubbed “Life. Liberty. And the Pursuit,” the campaign will launch with television and print ads, as well as extensive Internet programs. A sneak peak of the new campaign here shows no ducks as there were in the late, unlamented Catera ads, or Led Zeppelin music and voiceovers by actor Gary Sinise in the “Break Through” campaign ads begun in 2002. ...
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