WIXOM, MI – The song will remain the same. Cadillac has renewed its exclusive deal with the classic rock group Led Zeppelin and will continue to use the legendary band’s music in its advertising efforts in 2005. “We just renewed it; it’s annually renewable, so we’re all set for ’05,” Cadillac Marketing Director Jay Spenchian tells Ward’s here recently at GM Powertrain’s Performance Build Center. Led Zeppelin singer Robert Plant reportedly is a Cadillac fan. Considering the success ...
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