General Motors Co. is positioning its Cadillac luxury marque for a “new start” in Europe, after pulling out of the market last year following the collapse of its distributor Kroymans Corp. Although Cadillac officials are bullish on the brand’s future in Europe, volume expectations are modest, GM spokesman Hanspeter Ryser tells Ward’s. The brand’s place in the market represents “a very small niche,” Ryser says, adding Kroyman delivered about 3,000 cars in 2008 – the distributor’s last ...
Premium Content (PAID Subscription Required)
"Cadillac Returning to Europe; Volume Expectations Modest" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.