General Motors Co. is positioning its Cadillac luxury marque for a “new start” in Europe, after pulling out of the market last year following the collapse of its distributor Kroymans Corp.
Although Cadillac officials are bullish on the brand’s future in Europe, volume expectations are modest, GM spokesman Hanspeter Ryser tells Ward’s.
The brand’s place in the market represents “a ...
Sign in to access
this Article
"Cadillac Returning to Europe; Volume Expectations Modest" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. To obtain Premium status, please contact us.
Why Become a Premium Subscriber?
WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format. Learn more about the benefits of Premium access here.
