DETROIT âAGâs Frank Homann got about 150 phone calls last year after Wardâs quoted him as saying car CD players soon will head into obsolescence like tape decks before them.
âIt sparked a big discussion,â Homann,vice president-North American interior electronics solutions group, says at the Wardâs Auto Interior Show this week.
A lot of interiors engineers called to agree with him. Many say they wonât miss disc players in cars because their internal workings take up disproportionate space in a premium front-and-center location where equipment competes for space.
Based on those conversations and additional trend tracking, Homann says he is surer than ever that the CD days are numbered.
âThey are going away,â he says. âThe question is when. It wonât be in 2010, but by 2016 most CD players will be out of cars.â
CD sales have been off by double-digits in recent years as consumers switch to MP3 players with music download capability. More and more vehicles are being equipped with MP3 player adapters.
âForty-eight percent of U.S. teens didnât buy a CD in 2007, yet they did billions of music downloads,â Homann says. âBy 2011, about 28 million cars will be equipped for MP3 players.â