Chevrolet is undergoing a transformation in Thailand involving a corporate facelift that focuses on enhancing brand image, complete with an evolution of the bowtie logo, which will be applied to everything from new models to services. The General Motors (Thailand) Ltd. and Chevrolet Sales (Thailand) Co. Ltd. brand- transformation campaign makes its debut at the 31st Bangkok International Motor Show March 26. The companies say in a joint statement the aim is to strengthen the Chevy brand ...

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