Chevrolet Poised to Exploit Saturn’s Demise

General Motors Co.’s Chevrolet division is in the best position of any brand to capture customers abandoned by Saturn’s pending exit from the market.

Of all Saturn-brand shoppers who were in the market in August, 38% considered one or more Chevrolet models, according to the latest data from Compete Inc., a Boston-based consultancy.

“The bad news is there’s a bunch of brands right ...