DETROIT – General Motors undertakes one of its boldest marketing campaigns ever this month when it launches the new-for-’12 Chevrolet Sonic, focusing almost entirely on digital and social-networking media targeting young, hip consumers. “This is new ground for Chevrolet,” Kevin Mayer, director of Chevrolet advertising, tells journalists during a briefing on the campaign at GM world headquarters here. GM does not provide details on the cost or scope of the effort, developed with agency ...
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