MILAN, MI – Throngs of media are crowded around the Chevrolet SSR all day long at General Motors Corp.’s ’04 model preview here at a countryside drag strip about 40 miles (64 km) west of Detroit. SSR pricing starts at $41,995. The journalists seemingly are unfazed by the stifling 95° heat (35° Celsius), made worse by the black asphalt, lack of shade and running engines. The high temperatures are good preparation for SSR’s public rollout later this year, because, make no doubt ...

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