CHICAGO — Macho was the name of the game at this year's auto show here. DaimlerChrysler sets the tone early by literally crashing its own party. President Dieter Zetsche startles journalists by barreling through a banquet hall wall in the new '02 Dodge Ram 1500. When the dust settles, he eschews a Spartan sushi entrée, declaring: “This isn't what a Ram driver eats!” And with a snap of his fingers, servers arrive with steak and potatoes and long necks galore. In the first two pages of a ...
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