DaimlerChrysler AG’s Chrysler Group begins reviewing two of its diversity agencies, Don Coleman Advertising of Southfield, MI, and marketing agency Montemayor y Asociados of San Antonio, TX. Results of the review will be announced June 1. Chrysler says it hopes to enhance the effectiveness of its marketing communications, drive vehicle sales, build its brand power and impact shareholder value through the review. "We are moving away from solely dedicated creative for African Americans, ...
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